In 2014, Søren Vigild Poulsen earned his PhD with the thesis title: “Toward an Analytical Model for Analysis of the Website as Multimodal Text”. He currently holds a position as Assistant Professor at the Department of Language and Communication at the University of Southern Denmark.
In his role as a core member of the Centre for Multimodal Communication, Søren is actively involved in organizing seminars, symposia, publishing his research, developing new courses on digital semiotic technology (i.e., hardware and software for making meaning), etc.
In his research, he is especially interested in social semiotics, multimodality, digital and social media, semiotic design, as well as web design. Among others, he has dedicated parts of his research to the investigation on how semiotic resources and social norms are designed as part of the software. His ongoing projects include, but are not limited to: Design history and discourses of Instagram, friendship on Facebook, software updates/upgrades, website templates, social buttons, 3D printers, and quantitative approaches to the semiotic study of image banks.
On a personal note, Søren is married, has two lively daughters, and lives in the northern part of Odense. At present, he has laid the dumbbells to rest at the gym and he is more likely to be found in the kitchen stirring up a tasteful sauce or trying new recipes – preferably French cuisine.
Find a portray interview on SDU’s website for the Department for Language and Communication here.
Find his official SDU researcher page here.