Research projects

Ongoing projects at CMC

A systemic functional description of Danish
An ongoing exploration of the lexicogrammar and semantics of Danish. Recent publications include the 3rd edition of what has been the most comprehensive systemic functional account of Danish for more than 15 years, Teksten i grammatikken(Andersen & Holsting 2015). Currently, the idea of ‘clause complexing’ and the concept of ‘speech function’ is under (renewed) scrutiny.

The digital resemiotisation of buying and selling behavior
Increasingly many everyday social practices are digitally ‘resemiotised’, that is, adapted and transformed to suit online modes of communication. This regulates these practices in new and non-negotiable ways, pre-determining what actions users can perform and how, and it also creates a permanent record of everything they do, which can then be used to change the online practices in accordance with the interests of their providers. This project will investigate this process through a study of online shopping, an online practice which will increasingly affect all of us and which is constantly growing.

The project will depart from the following problem statement: How is shopping resemiotised when it moves from face-to-face buying/selling encounters to online environments, and what consequences do this have for customers? This problem statement can be expanded into four interrelated research questions: (i) How do buying/selling encounters unfold in online and face-to-face shopping environments?, (ii) How is the interaction between buyers and sellers multimodally realized in these different environments?, (iii) what skills do buyers and sellers need in each of these forms of shopping?, and (ivwhich theoretical and methodological developments are needed to capture this?

Visual and multimodal research in organization and management studies
The project brings together two hitherto disparate domains of scholarly inquiry: organization and management studies and multimodality research. The aim is to enhance organizational and management studies with recent theoretical and methodological insights from contemporary multimodality research, anchored in the disciplinary traditions of applied linguistics and social semiotics, and enrich multimodality research through application to the multiplicity of conceptual issues and empirical phenomena modern organization and management studies deal with, and through its mostly sociological insights.

A central objective is the attempt to theoretically utilize contemporary multimodality research for the study of organizations in an integrated and systematic way. While a variety of scholars has acknowledged the fruitfulness of applying multimodal theorizing to organizational questions, they have done so only for individual, selected topics and from a variety of theoretical traditions, thereby leading to the emergence of an increasingly rich but rather fragmented field. This project revolves around the conviction that a more holistic and systematic engagement with the topic, based on established traditions in multimodal research, is a necessary endeavour for pushing the interface between the two traditions further towards integration.

More info to come.

Exchange structure on Twitter
More info to come.

Analytical zoom
More info to come.