The VELUX Foundation grants the Humanities 39 million DKK for research – and CMC in collaboration with SoPraCon is part of it!


CMC is immensely proud to announce that our own professor Theo van Leeuwen and associate professor Thomas Hestbæk Andersen together with professor WSR Gitte Rasmussen from SoPraCon has landed a part of the esteemed VELUX Foundation  Research Grant.

Their collaborated project “The digital resemiotisation of buying and selling interaction” will run for the next three years, and you can read more about it and the funding here (in Danish):

and here (in Danish):

Congratulations, Theo, Thomas and Gitte! CMC could not be more proud, and we are looking forward to learning much more about your project!

dsc08871CMC is pleased to announce that Christian Mosbæk Johannessen could take office as associate professor in the Department of Language and Communication, SDU this summer!

Congratulations, Christian – well done and very deserved! Find more information on Christian and his research here.


CMC’s own associate professors Alexandra Holsting and Thomas Hestbæk Andersen received an impressive review of their Teksten i Grammatikken!

Lisbeth Falster Jakobsen  gave Alexandra & Thomas’ book Teksten i Grammatikken a splendid review in the Danish online journal Nydanske Sprogstudier. Get access and read it (in Danish) here:

Well done, you two – and congratulations!

This summer Søren Vigild Poulsen & CMC are pleased to host yet another exciting symposium on SoMe Technology

Titled ‘Perspectives on Social Media Technology’ the event’s objective is to discuss how technical aspects of social media (e.g., codes, algorithms, designed functions, social buttons, templates, and interfaces) are not just technical constructions but also assist in realizing sociability as well as social meanings and values.

Modern wireless technology and social mediaIt takes place at the University of Southern Denmark, Campus Slagelse, Sdr. Stationsvej 28, 4200 Slagelse on June 2nd 2017.

Confirmed speakers are Ilaria Moschini, University of Florence, Elisabetta Adami, University of Leeds, Professor David M. Berry, University of Sussex and Lisbeth Klastrup, IT University of Copenhagen. Members from CMC – Theo van Leeuwen, Søren Vigild Poulsen, and Gunhild Kvåle among others – will also present their ongoing work.

Stay tuned for more details here!

CMC’s own Associate Professor Nina Nørgaard lands the highly regarded Carlsberg “Semper Ardens” Research Fellow

CMC is immensely proud to announce that Nina Nørgaard is one of the few chosen researchers to receive the very highly esteemed fellowship!


The one-year fellowships are given to leading established researchers within the humanities and social sciences with a ‘Semper Ardens’ (passionate, always burning) approach to their research and with a project aimed at producing a ground-breaking monograph. Nina will start her project on multimodal stylistics in February 2017.

Congratulations, Nina – we are so grateful to have you and your “burning passion” as a vital part of CMC!

Learn more about Nina and her exciting research here.

12th Nordic Workshop on SFL and social semiotics

Language and discourse in pedagogical and scientific contexts: systemic functional and social semiotic perspectives

CMC’s Thomas Hestbæk Andersen and Alexandra Hosting are on their way to University of Oslo to be part of the 12th Nordic workshop on systemic functional linguistic and social semiotics. The event takes place on 10-11 November 2016 with key speakers presenting their research:

  • Per Holmberg (University of Guthenburg): Svaren på Rökstenens gåtor. Ett socialsemiotiskt bidrag till runstensforskningen?

  • Erik Knain (University of Oslo): Hvordan kan SFL bidra til innsikt i kompetansebegrepet i naturfag?

  • Henriette Hogga Sijlan (University College of Southeast Norway): Grammatiske metaforer og nominaliseringer «in between» i norskfagets tekster

Other workshop participants are also welcome to present their research on SFL and social semiotics. Alexandra and Thomas will give talks on “the clause” and “digital re-semiotization of shopping”.

The workshop is arranged by Nordisk forening for sfl og sosialsemiotikkInstitutt for litteratur, områdestudier og europeiske språk og Institutt for lingvistiske og nordiske studier

For more information please visit:

And the Faculty of Humanties Teaching Award 2016 goes to…

CMC’s very own Associate Professor Alexandra Holsting!

CMC could not be prouder. The Teaching Award is granted a teacher who has excelled in providing an extraordinary, motivational and engaging space for teaching. The teacher is nominated by students.

The nomination for Associate Professor Alexandra Holsting included the following words:
She possesses pedagogical qualifications way beyond the normal range. Alexandra Holsting particularly manages to create a space that balances a high level of academic teaching content with time and inclination for student questions. She is present and always a part of social events.

Congratulations, Alexandra – well done!

Successful grant to spur research project on online shopping

Thomas Hestbæk Andersen and Theo van Leeuwen have received a HUMS Seed Support grant of 94,200 kr. for their project ‘Do it yourself’: A multimodal comparative study of online shopping.

Departing from classic genre studies of shopping in the SFL literature, the project aims (1) to develop a new methodological approach to the analysis of shopping that accommodates social practices which allow complex interrelated choices, (2) to document how the development of shopping from physical face to face encounters to online shopping changes the configuration of semiotic modes used and the way they are used, and (3) how this changes the literacies customers need for effective shopping, as physical actions such as judging the ripeness or fruit by touch or fitting clothes are replaced by semiotic actions.

Dr Oluwabunmi Oyebode

Dr Oluwabunmi Oyebode, a Lecturer in English at the Obafemi Awolowo University in Ife-Ife, Nigeria, is currently visiting CMC until July 2016. Dr Oyebode has co-authored two books on multimodality in Nigeria, Introducing Multimodality and Doing Multimodal Discourse Analysis and is currently engaged in a study of Nigerian political logos.

Research collaboration

The Research and Innovation Division of the National Videncenter Læaremedler is hosting a joint meeting with CMC on Tuesday 16 December to explore the possibility of joint research projects in the area of Multimodality and Education

Social Media Symposium

CMC, in conjunction with Agder University, Norway, will host a symposium on Social Media as Semiotic Technologies from 22-23 September 2016. Invited speakers will include Emilia Djonov, Michelle Zappavigna, Sumin Zhao, Gunhild Kvåle, Søren Vigid Poulsen and Theo van Leeuwen. The symposium will be preceded by a 3-day PhD Masterclass with the invited speakers as presenters.

New Books on Social Semiotics and Grammar by CMC Members

Social semiotics new bookCMC members Thomas Hestbæk Andersen and Morten Boeriis, along with Eva Maagerø (Høgskolen i Buskerod og Vestfald) and Elise Seip Tønnesen (University of Agder) have co-edited Social Semiotics. Key Figures, New Directions. Published by Routledge (2015) the book offers perspectives on — and new directions in — social semiotics through interviews with leading thinkers in the field: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke and Gunther Kress. Please see: Link to Routledge site

 New book on Danish grammar

Thomas Hestbæk Andersen and Alexandra Holsting have co-authored an SFL-based grammar for (and in) Danish, Teksten i grammatikken, published by Syddansk Universitetsforlag (2015).

CMC at the BreMM15 Symposium on the Theory and Practice of Multimodal Research

Three members of the Center for Multimodal Communication will be presenting papers at the Second International Symposium on the Theory and Practice of Multimodal Research, Interdisciplinary Conference at Bremen University, Germany, 21-22 September 2015.

Theo van Leeuwen will give a plenary lecture entitled “Vectors – A new approach to a key concept in the semiotics of visual communication.”

Morten Boeriis will present the paper “Bending Axioms – theoretical principles in social semiotics from a multimodal perspective.”

Søren Vigild Poulsen will present a paper he co-authored with Morten Boeriis, “When Kress and van Leeuwen meet Peirce – Exploring a social semiotic-Peircean theory of multimodal text.”

CMC Members to Participate in the first annual Discourse Net Congress at the University of Bremen, 24- 26 September

The Congress panel “Multimodal Integration” will unite perspectives on the topic presented by Theo van Leeuwen, Morten Boeriis, Søren Vigild Poulsen and, from the University of Agder, Gunhild Kvåle.