The Centre for Multimodal Communication is pleased to host the 9th International Conference on Multimodality, 9ICOM. The Conference will be held on
August 15-17, 2018, at the University of Southern Denmark in Odense, Denmark.
The conference is organised by the Centre for Multimodal Communication with Associate Professor Morten Boeriis as chair and convener. Find more information at www.9icom.dk. The main focus of this conference is
Multimodality – moving the theory forward
Since the first investigations of images, sound and other modes from a social semiotic perspective, social semiotic multimodality has developed into a discipline in its own right. From the monomodal focus on individual modes grew a polymodal interest in the interplay of different modes, exploring how choices from several different modes are instantiated simultaneously in multimodal text with each choice adding to its overall meaning. Recent research in multimodality investigates how meaning-making is not a matter of simple addition but of interaction and integration of modes. The field has seen a virtual explosion of applications of social semiotic multimodal theory to a vast range of data. Now is the time to take stock, theoretically and methodologically. It is time to consider what we have learned from the multitude of applications and the extensive range of data analysed, and, not least, where we are going from here. While welcoming both analytical and theoretical presentations, we particularly invite speakers to consider how their work contributes to the development of the multimodal paradigm.
At the Centre for Multimodal Communication in Odense we see multimodality as the study of the semiotic resources people use to communicate and the way they use these resources in concrete social settings. We are developing a distinct approach to the study of multimodality in which:
- we see the social semiotic and systemic-functional study of language as having a central place in multimodality studies
- we study single semiotic modes as well as modes in combination, all within the broader framework of a general theory of multimodality
- we see the physical embodiment of signs and sign articulation as a crucial part of understanding their social and cultural organization
- we combine the study of semiotic artefacts with the study of the practices in which they are embedded, with some emphasis on business communication and various forms of storytelling
- we study technologically mediated semiotic resources both analytically and critically
- we combine pure research aiming at developing innovative methods and theories for the study of multimodal communication with applied research that engages at all times with key social, cultural, political and economic issues such as globalization, corporatization, social exclusion and social control